To celebrate the Super Bowl we released our second annual Peach Pumpkin Ale.
4.9% ABV 24 IBUs
2 Row, Melanoidan and Biscuit Malts
Brewed with pumpkin puree and spices
The back story: We all saw the Super Bowl ad last year done by Budweiser targeting the craft brewing industry, right? If not you need to check it out here. Wow. Aggressive, right? Why are they coming after craft beer like this? According to the Brewers Association for the “first time ever, craft brewers reached double digit (11 percent) volume share of the marketplace.” Well, as a craft brewery we get inspiration for beer recipes and design all over the place and this commercial was the inspiration for our second annual Peach Pumpkin Ale. And here is Jeff brewing this beer the hard way.