Everyone saw the Super Bowl ad done by Budweiser targeting the craft brewing industry, right? If not you can check it out here.
They’re threatened by us. Why? The Brewers Association released their 2014 data on the industry on Monday. We are proud to say that for the “first time ever, craft brewers reached double digit (11 percent) volume share of the marketplace.” Here is the full article.
So. Big Beer is feeling it. (YES!!) They produced this ad and spent $4M to place it during the Super Bowl. The brand “decided that persuading 21-to-27-year-olds to grab a Bud is the best chance to stop the free fall.”
Well, as a craft brewery we get inspiration for beer recipes and design all over the place and this commercial was the inspiration from one of our newest releases. Introducing FATE Brewing Company’s first ever:
Pumpkin Peach Ale
ABV – 4.9%
IBU – 23.7
Ingredients – 2 Row, Melanoidan and Biscuit Malt; Millennium Hops; Pumpkin Puree and Spices
This brew is on draft now.
Plus, bonus footage, here is quick video of Jeff brewing this beer the hard way.